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Three Seconds



The latest research from Google underscores the importance of having a mobile-friendly website. As consumers continue to spend more time on mobile devices, mobile page load speeds are critical to a good user experience. Over 50% of mobile users abandoning sites that take longer than three seconds to load, but most web pages take a lot longer to load, creating a significant gap between consumers' expectations and most businesses' mobile capabilities.




Three Seconds



Someone in the world develops dementia every 3 seconds. There are over 55 million people worldwide living with dementia in 2020. This number will almost double every 20 years, reaching 78 million in 2030 and 139 million in 2050. Much of the increase will be in developing countries. Already 60% of people with dementia live in low and middle income countries, but by 2050 this will rise to 71%. The fastest growth in the elderly population is taking place in China, India, and their south Asian and western Pacific neighbours.


(SPEECH)We usually think of stopping in terms of space, but what really matters is time. It takes about 1 and 1/2 seconds to notice a potential risk in front of you, and another 1 and 1/2 seconds to react, hit the brakes, and slow down. So you want to give yourself at least 3 seconds between the car in front of you and your vehicle.


(DESCRIPTION)A warning sign appears on the diagram with arrows showing the amount of distance 1.5 seconds is in between the two moving vehicles. A second photo appears of a foot stepping on a brake pedal showing that another 1.5 seconds is needed to stop before hitting the car in front of it.


Of course, this 3-second baseline is right for a car in normal driving conditions. Driving in bad weather, add one more second. Driving an SUV, add another second. If you're driving a commercial vehicle, it's got to be at least 6 seconds. So don't forget the 3-second rule, and don't forget to share the safety with your friends and family.


(DESCRIPTION)A pole and a tree are shown as the two vehicles are moving to show how to count the seconds being spaced in between each vehicle. It begins to rain. Arrows appear on the screen showing the distance length of 4 seconds for bad weather. An SUV appears and arrows show the amount of distance for 5 seconds. Then a commercial vehicle appears and shows the amount of distance for 6 seconds.


Increasing the distance between you and the car ahead can help give you the time you need to recognize a hazard and respond safely. The National Safety Council recommends a minimum three-second following distance.2


Determining the three-second gap is relatively easy. When following a vehicle, pick an overhead road sign, a tree or other roadside marker. Note when the vehicle ahead passes that marker, then see how many seconds it takes (count 1-1,000; 2-1,000; 3-1,000) for you to pass the same spot. If it is not at least three seconds, leave more space and increase your following distance.


Think of following distance in terms of time, not space. With a standard of 2.5 seconds, highway engineers use time, rather than distance, to represent how long it takes a driver to perceive and react to hazards. The National Safety Council also uses this standard (plus a little extra for safety) when recommending the three-second rule for following distance.2


The three-second rule is recommended for passenger vehicles during ideal road and weather conditions. Slow down and increase your following distance even more during adverse weather conditions or when visibility is reduced. Also increase your following distance if you are driving a larger vehicle or towing a trailer.


Distractions, such as texting, reaching for a drink or glancing at a navigation device, also play a role in rear-end collisions. Even if you use the three-second rule, you may not have time to react to a hazard if you are distracted. It is another reason why you should avoid distractions while driving.3


But according to the FCC's notice of apparent liability for forfeiture [PDF], Fox admitted using a three-second clip of the attention tone, pulled off YouTube, in a "a short comedic advertisement for an upcoming game, aired as part of the FOX NFL SUNDAY pre-game show" in November 2021.


Career experts say it takes just three seconds for someone to determine whether they like you and want to do business with you. It also only takes three seconds for someone to decide if they are attracted to you, according to research from the University of Pennsylvania.


Princeton researchers found this out by giving one group of 245 university students 100 milliseconds to rate the attractiveness, competence, likability, aggressiveness, and trustworthiness of actors' faces.


A small Canadian experiment of undergraduate women found that they were able to accurately assess how aggressive 37 different men were after looking at a photograph of their faces for 39 milliseconds. The researchers measured aggression by having the men pictured play a computer game in which they had the option to steal points from another player.


One study, led by Laura P. Neiman at the University of California at Berkeley, found that 123 undergrads could accurately assess 113 people's religiosity simply by looking at full-body photographs of those individuals. In this case, religiosity was measured by asking the individuals pictured as well as three people who knew them well to complete a questionnaire.


Slow loading sites frustrate users and negatively impact publishers. While there are several factors that impact revenue, our model projects that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.3


WHAT? Consumers today are bombarded with so much information you have to grab their attention quickly. In fact, you really only have 3-seconds or less. Online ads need to be created for the sites in which they will appear and different messages should be tested.


The study, published in the journal Scandinavian Journal of Medicine and Science in Sports, had 39 healthy university students perform bicep resistance movements at maximum effort for three seconds per day, five days a week, over four weeks.


The O3 rule states that an offensive player cannot be in the lane for more than three seconds while his team has control of the ball. The count starts when the offensive player enters or is in the lane and his team has control of the ball in the frontcourt (if a player is in the lane and his team has control of the ball in the backcourt, there is no count). The count stops when a shot is taken, the player exits the lane or there is a loss of team control/possession (for example, a strip followed by the offensive team regaining control would start new count).


Researchers at Edith Cowan University in Australia in partnership with scientists at Niigata University of Health and Welfare in Japan have found that a four-week program consisting of three seconds of weight lifting per day for five days a week boosts strength to a surprising degree.


This drill originated from the commonly cited statistic that the average gunfight is 3 shots, in 3 seconds, at 3 yards. Each string has a par time of 3 seconds. The skills tested on each string correspond to the tasks a skilled, trained shooter should be able to perform in 3 seconds or less, at 3 yards and 7 yards. Use of a single par time for all strings makes this drill quick and easy to run.


NEW YORK, Jan. 5, 2016 /PRNewswire/ -- Lemonade, the insurance company powered by artificial intelligence and behavioral economics, today announced it has set a world record for the speed and ease of paying a claim: 3 seconds and zero paperwork.


At seven seconds past 5:47pm on December 23, 2016, Brandon Pham, a Lemonade customer, hit 'Submit' on a claim for a $979 Canada Goose Langford Parka. By ten seconds past the minute, A.I. Jim, Lemonade's claims bot, had reviewed the claim, cross referenced it with the policy, ran 18 anti-fraud algorithms on it, approved the claim, sent wiring instructions to the bank, and informed Brandon the claim was closed.


"Since no international standards exist for the payment of insurance claims, the Guinness Book of World Records was unable to enter Lemonade as the World Record Holder," said Daniel Schreiber, CEO and cofounder, Lemonade. "Yet from all we can gather, in the 3,000 year history of insurance nothing like this has ever happened in 3 seconds. So we're claiming the title. The number to beat is now 3 seconds, and we hope others will rise to the challenge."


"I was shocked by how easy the process has been with Lemonade," said Brandon Pharm, whose claim set the record. "I signed up for Lemonade because it was no frills, the most affordable option, and took no more than two minutes on my couch. I try to avoid making claims but the process with Lemonade was so simple. I already assumed there was no way that I'd recover my losses: other insurers either pile paperwork or deduct tons of charges that I don't understand. But this time was different. I signed a honesty pledge, answered a few questions, and Lemonade reimbursed me in a matter of seconds! Their service is amazing and I am so happy that I signed up!"


The likelihood of a mobile website visitor moving on increases the longer it takes a page to load2. More than half of mobile users leave a website that takes more than 3 seconds to load. A 3 second loading time leads to a bounce rate of 32%, 5 seconds leading to 90%, 6 seconds and it increases to 106% while waiting 10 seconds leads to a bounce rate of 123%. Mobile web-testing can help businesses counter bounce rates and thereby provide a seamlines mobile journey.


About LambdaTestLambdaTest is a cloud testing infrastructure company that allows users to run both manual and automated tests on their websites and webapps across 2000+ different browsers, browser versions and operating system environments. The platform has been used to perform over 12 million tests in just three years, and is now being used by over 350,000 users across 132 different countries. 041b061a72


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